How is Color Selection in Children?


Colors are one of the important parts of children’s communication with their environment. Children begin to group objects together with colors and notice their meanings. While colors play an important role in parent-child communication, they affect children’s development processes and career planning in many ways.

How is Children’s Color Recognition Process? ) The ability to recognize and define colors starts in early childhood and develops with age. The earliest recognized colors are green, red, yellow and black.

Children begin to notice the differences between colors from the age of 1.5, naming colors and their meanings begin at the age of 3.

Is Children’s Color Choices Meaningful?

Children make unconscious choices in their color choices before the age of 4.

Most children are protected from infancy and are exposed to more positive environments. The remaining colors are bright and vibrant colors. Therefore, children associate positive emotions with bright and vibrant colors. In early childhood object-color relations, bad and ugly objects are paired with black, and positively perceived objects are paired with bright colors, most often yellow

The saturation levels of colors have important effects on children’s color preferences. While vivid tones are preferred in red, green, blue and purple colors, light tones are preferred more for yellow color.

Unlike adults, children do not make their color choices based on meaning. They tend to choose vivid and bright colors based on the environments they are more exposed to.

If we compare the colors among themselves; For younger children, the wavelength of colors influences children’s choices. Long wavelength colors such as red and yellow are preferred more than short wavelength colors such as blue and green. ?

According to a study conducted on children aged 7 to 8, children often use emotions when grouping their emotions or events. In the study, in which emotion groups were classified as positive – negative and simple – complex, they were associated with colors. That is, children often use colors as a tool to express how they feel happy or unhappy.

According to the results of the research, the color blue is used to represent happiness regardless of gender. Red and brown colors are rated as happy colors for boys and unhappy colors for girls.

Pink and purple colors are rated as happy colors for girls and unhappy colors for boys.

Yellow No gender difference was observed in the colors orange, white, blue, green and black. Girls Pink, Men Choose Blue?

It is not possible to give an answer to this question independent of age groups and the environments the child is exposed to. Especially since the day they were born, they have not been exposed to blues or pinks too much, and children who grow up equidistant from colors do not have a tendency to relate to colors with their genders. However, there are no research results showing that there is a special predisposition to pink.

The relationship between gender in primary school age group children is higher than in early childhood. Because as children’s social circle expands and their peer communication gets stronger, they encounter color stereotypes more and more. According to the results of the study, it was observed that while the rate of girls choosing pink was higher, boys also tried to stay away from pink at the same rate.

Do Color Choices in Early Childhood Affect Children’s Future?

It is possible to directly answer “yes” to this question. This issue can be addressed from many economic, social and societal perspectives. Today, the genders of children are learned before they are born, and their room toys are mostly “pink or blue”. While girls are born to the princess world with the effect of pink, baby boys are born to the blue sky and freedom. Gender inequality actually starts with the color of children’s rooms. When they get a little older, this effect continues to increase in the stores.

When you go to the selection of toys with your child, various toys for girls, such as dolls, home decoration items, are offered in pinks and glitters. Our girls, who were born in the princess room, naturally prefer pink toys because they have grown up in that pink for years. . There are toys that require three-dimensional thinking that will benefit their cognitive development more than the girls’ toy section. Of course, these toys are mostly blue, but in a variety of colors.

Based on all these colors and therefore the toy choices, we can say that they greatly affect the cognitive and social development of children. The future social roles of girls playing with their pink dolls are already determined. These have significant effects on children’s career choices and career plans. In the same way, it is an inevitable result of the development process of the girls who grow up to turn to more social areas and plan their lives by taking less risks. So, it’s up to parents at this point not to expose their children to color stereotypes. The development of children away from gender and color taboos will have positive effects on their future lives.

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